Athlete management

Time for the essential: sporting performance!

4attention Athletenmanagement Britta Heidemann “I always read the sports pages first. These pages tell us what people have achieved, while the first page only highlights people’s failures.”


Earl Warren (1891-1974), Chief Justice of the USA



Looking for sponsors, career planning, press and public relations, contracts, taxation, legal and insurance questions – the demands on top athletes are becoming increasingly complex. Looking after all that scarcely leaves any time for the essential: sporting performance.


4attention handles these “incidentals” and leaves athletes to concentrate on training and competition.


A network of specialised collaborators provides coordinated and professional advice in all areas. 4attention lays the organisational basis for sporting careers, guides athletes through their active period and arranges their transition to ordinary life after sport.